Tempur-Pedic
Role
Associate Creative Director & Design
Credit
Creative Direction: Lauren Spoto & Chris Crowl
Copy: Eddie Wright
Motion: Scott Palazzo, Brandon Wasserman, Joe Lee, Ryan Coutu & Lisa Lam
CGI: Al Concepcion
Producers: Claire Muir & Joey Selage
Tempur-Pedic is a premium mattress brand aimed at sleep optimizers. Known for it’s one-of-a-kind Tempur-Material, we strive to set the brand apart in a dense field of competitors and break down many complicated features to the consumer.
Having worked on the brand for over 5 years, I’ve had the opportunity to evolve their premium look over a variety of projects—from everyday organic social, major product launches and even CGI exploded mattress dioramas.
We refreshed and updated content for the all-new Breeze collection and Ergo smart bases.
Following the success of these launches, we created a new look for the 2024 Adapt collection, highlighting updated features through graphic elements and messaging.
In the paid social space, we’ve created and tested socially native and UGC styled content to reach new targeted demographics.
