Ka’Chava

Role
Associate Creative Director

Credit
Creative Direction: Lauren Spoto
Design: Catherine Liu & Tyler Smith
Strategy: Sarah Laties
Copy: Naari Edinger-Raab & Zac Kostyrka
Motion: Marina Kinnaird, Scott Palazzo & Brandon Wasserman
Producer: Eric Preuss

Over the past 3 years, I have led our creative team in creating meaningful, high-performing paid creative for Ka’Chava built on deeply researched campaigns that establish a unique brand identity.

We started by seeing the brand’s guidelines through a paid lense by “pressure testing” and aligning on use in the paid space.

Across flavor expansions, we’ve led launch paid campaigns starting with their new strawberry flavor in 2025

In tandem with these larger initiatives, we continue to test new and iterative video + static creative for the brand