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Kentucky Legend

Role
Associate Creative Director & Design

Credit
Creative Direction: Lauren Spoto & Chris Crowl
Design: Hern Vasdeva
Copy: Naari Edinger-Raab & Eddie Wright
Motion: Scott Palazzo & Brandon Wasserman
Producer: Claire Muir
Production: Wellcom Orlando

The largest retailer of boneless pre-sliced ham in the country, Kentucky Legend is known for its flavors and high quality product. We were brought on to help introduce their products to a broader market.

We began our work in kicking off the brand’s EOY 2023 campaign to drive sales during the holiday season.

 
 
 
 
 
 
 
 
 

Along with the campaign, we worked with sister agency Wellcom Orlando to create new photography and videography used in our creative.

 
 
 
 
 
 
 
 

With great performance of our holiday assets, we continue to create new holiday campaigns for the brand, including their 2024 Easter campaign