Stearns & Foster
Role
Design
Credit
Creative Direction: Otilio Soto, Lauren Spoto & Missy Raterman
Copy: Kristen Creed & Naari Edinger-Raab
Motion: Brad Sherwood & Greg Loser
Producer: Christina Velluzzi
Stearns & Foster is a high-end mattress line from Tempur-Sealy. They specialize in handcrafted comfort and are geared towards consumers with a design eye.
As the primary designer for the socials over several years, I helped build a refined LTF for the brand. This culminated in a major product launch for their new 2023 mattress collections.
In 2021, we worked with S&F on two major launches, the first being their Design Council, an exclusive group of interior designers, each creating their own special S&F mattress.
We also launched a new logo and LTF specific to the brand’s 175 anniversary.
Throughout the year, we create all paid and organic social posts for the brand.
