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Sealy

Role
Design

Credit
Creative Direction: Otilio Soto & Lauren Spoto
Copy: Naari Edinger-Raab
Motion: Scott Palazzo
CGI: Al Concepcion
Producers: Christina Velluzzi & Claire Muir

We work on all digital media for Sealy, a brand known for its high quality, affordable mattresses. Most recently, we have helped the brand launch two new mattress lines, including dreamlife aimed at Gen Z as they transition to new stages in life.

 
 
 

In 2021, I led the creative vision for new product launch illustrations using bold colors, patterns, and movement to set our illustrations apart in market.

 
 
 
 
 
 
 
 

I also designed Sealy’s #1 claim badge in 2020, which is continuously used across the brand.