Sealy
2021 CGI Product Launch
We were tasked with creating new CGI and animated assets for Sealy’s new 2021 mattress lines. We created a unique aesthetic setting us apart from other brands in the field with bold colors, patterns and movement that speak to the Sealy brand.
Role: Illustration, storyboarding, concepting, art direction, animation direction, client presentation
Conceptual Sketches
Pitch Exploration
America’s #1 Mattress Badge
Using strong Sealy colors and typography to draw attention to both the brand and award statement, I was tasked with creating this unique badge intended for use across all digital platforms.
